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World Cocktail Day: Decoding India’s growing obsession with clarified cocktails

Reputed mixologists and industry experts help us chart the growing popularity of clarified cocktails, what makes them tick, and share a DIY recipe for you to try

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Clarified cocktails continue to grow in popularity across bars in India. Photo Courtesy: Cobbler and Crew

Clarified cocktails continue to grow in popularity across bars in India. Photo Courtesy: Cobbler and Crew

The drinking culture in India continues to evolve with trends such as zero ABV (alcohol by volume), sipping tequila, and the rise of gin dominating the alco-beverage industry. With exposure, and a renewed spirit to experiment post-pandemic, patrons are keen on trying out craft cocktails enabling modern bars across India to not just import global trends, but also innovate.

At the crossroads of this is the clarified cocktail--the global trend that has been adapted cleverly by Indian mixologists to offer signature flavour profiles. Any expert or enthusiast across the globe would not shy away from saying that clarified cocktails are having a moment. What is interesting is that this relatively unexplored type of cocktail making technique has been around since the 18th century.

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