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How social media content creators are dealing with copycats
Updated On: 24 September, 2023 01:06 PM IST | Mumbai | Arpika Bhosale
Who takes care that the content social media creators put out is not copied? No one, really. All they can do is devise innovative trademarks to make sure they remain original
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Ankita Sahigal has become widely known for ‘Newly Married’ videos on Instagram; the content creator uses her trademark lipstick on her teeth to make herself stand out from the sea of content creators. Pic/Nishad Alam
Ankita Sehgal was trolled the first time she put out her “dream-bahu” content. One of her first sarcastic dialogue was, “Mujhe Europe trip pe nahi jaana, mujhe mummyji ke guilt trip pe jaana hai (I don’t want Europe trip, but a guilt trip from mom-in-law)”. After she had completed a few reels in the series, she started getting comments that alleged she was copying another creator, RJ Karishma. “A lot of Karishma’s fans began to say that I was copying her.” Sehgal did the unthinkable. She reached to to Karishma, and only when the content creator gave her blessing, did she continue making her videos.
While this might be an ideal example of the camaraderie between social media content creators, not everyone is experiencing the same. The past two weeks have seen two incidents where social media content houses have alleged copyright infringement. The first incident was when the creator of Project Anti-caste spoke against the India Love Project and alleged that the latter has plagiarised content and the idea of inter-caste and inter-religion marriage and claimed intellectual proprietary rights over the content. The second and most recent is a lawsuit by Humans of Bombay, whose case against People of India will be heard in Delhi High Court on October 11 and is about copyright infringement. The former was able to prove that pictures which show inter-religion marriages as well as some of the accompanying text was directly lifted from Humans of Bombay’s Instagram page which too features unlikely love stories and documents the struggle of the couple in facing family and societal pressure.
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