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To get Anushka Sharma a role in ‘Rab Ne Bana Di Jodi’ was such a high
Updated On: 11 June, 2023 11:01 AM IST | Mumbai | Mitali Parekh
Do comics and digital creators have a Susie Myerson in their life? And is s/he the most important part of it?
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Viraj Sheth with Niharika NM at the Cannes Film Festival, 2023
The final season of the OTT show, The Marvelous Mrs Maisel, belonged to the lasting relationship between Miriam Maisel and her manager, Susan Myerson. With all the loves that walk in and out of their life, Susie and Midge’s is the relationship that sticks till the end. Fiery even when they are continents apart, and Susie is retired but Midge insists on working every day of the week. They have the rituals and banter of any long-partnered couple—watching a TV show together, flights of ridiculous fancy.
Are working relationships really like this? “A talent manager plays the role of an agent, a best friend, a bodyguard, a therapist, a mom—all in one,” says Viraj Sheth, who manages digital content creator Ranveer Allahbadia (known popularly as BeerBiceps). They met while studying in Dwarkadas J Sanghvi College of Engineering, where Allahbadia was two years his senior. He was the first male talent Sheth managed, and his vision for him initially, “was to ensure he becomes India’s biggest fitness content creator”. Now, Allahbadia has 2.5 million followers on Instagram and a picture with Minister of Women and Child Development Smriti Irani, Minister of External Affairs S Jaishankar, among others, on his feed. The Ranveer Show is going places, he says, and much of it has to do with the opportunities and visibility a manager hustles for him.
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