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Here's why more of Gen Z is venturing into podcasts to connect with peers
Updated On: 14 May, 2023 08:26 AM IST | Mumbai | Nidhi Lodaya
After Reels, the curious Generation Z is venturing into podcasts, talking about issues that matter and relate to their generation and peers
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Comedian Surbhi Bagga chose audio as a medium because it is intimate and allows her to have long form conversations which are relatable to her audience
For 22-year-old Yashas Ruparelia, getting a finance job and pursuing CFA right after graduation, seemed like the expected route to take. “My friends and classmates, we were all confused. Nobody knew what to do in their careers. So, I thought, why not talk about this?” He paired that thought with his love for podcasts and So, What’s Next? was born on January 20 this year. The name, he says, stems from the most common question put forward to Gen Z, “what’s next?”
Ruparelia is among the growing pool of Gen Z venturing into making podcasts for an audience, that is their own generation. According to the Culture Next report commissioned by Spotify last year, seven in 10 admitted that they listen to at least one music artiste or podcast that others would find niche, obscure or experimental. It further added that 22 per cent of the 15 to 17 year olds listen to podcasts weekly. This has been witnessed in India as well. Audible’s 2022 data shows that Little Things: When Dhruv Met Kavya, topped the list of Most Played New Releases—Podcast, and Adulting: It’s A Jungle Out There was among the Top 5 Most Played New Releases. “Podcasts serve as a safe space for young people to process their feelings. Whether they’re feeling too vulnerable to speak up or still figuring out the right words to describe what they’re feeling, podcasts are a judgement-free zone,” the Spotify report says. “They have become a space for Gen Z to work through life’s most complex issues.”
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