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Does your pet want to be your baby?
Updated On: 05 May, 2024 08:00 AM IST | Mumbai | Mitali Parekh
As brands and employers recognise how important pets are to their humans, Sunday mid-day wonders what dogs and cats have to say about this
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Nandhitha Hariharan lets her dogs Rolex and Anbu initiate physical contact with her; (right) Nandhitha Hariharan
One of the latest Tanishq ads doesn’t show a bedecked bride flanked by her parents, or a sassy young woman buying her own diamonds: It’s a young woman with a yellow Labrador puppy, wearing swinging earrings and a bracelet to “celebrate parenthood of a different kind”.
Firstly, one wouldn’t wear jewellery around a puppy, at risk of tearing an earlobe; Secondly, the ad is an important indicator of the changing urban family structure. On April 11, National Pet Day, food delivery app Swiggy unrolled its Pawternity Leave Policy for employees that allows them days off to tend to sick pets, adoption leave to bring it home, and even bereavement leave. Rohit Kapoor, CEO of Swiggy Food Marketplace, is as tunnel-visioned about his pet cats and dogs as any other pet parent, as evidenced from his Instagram feed—it has either posts about his brand or his pets. No wonder then, that Swiggy ostensibly, became the first Indian company to announce pet-friendly policies, which have been met with a mixed response.
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