Updated On: 24 September, 2023 09:58 AM IST | Mumbai | Phorum Pandya
Country liquor gets a high as Madhya Pradesh government bottles mahua as a heritage drink

Mahua flowers blossom in March-April and have been distilled into liquor for centuries using traditional methods. The Madhya Pradesh government is now modernising the process and bottling it for export
How often have you heard, ‘If you drink country liquor, you will die’? “Well, it’s high time this myth was put to rest,” says Aniruddha Mookerjee over a phone call. He is the advisor to the Madhya Pradesh government’s initiative to commercially distil and bottle mahua, an indigenous liquor consumed in at least Indian 13-14 states.
“We have been crying hoarse to support Made in India, and this is as swadeshi as it can get,” says Mookerjee. “The myth that anyone who consumes country liquor falls ill is baseless. Millions of people in central India drink it every day. It can’t be a bad liquor. This negative colonial storytelling started 300 years ago and continues to be perpetuated even today.”