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Nita Ambani wishes to take ISL to Middle East
Updated On: 20 October, 2019 02:26 PM IST | | IANS
Under the AFC's proposed changes to the football structure in India, the ISL champions will now represent India in the AFC Champions League
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Nita Ambani at her residence during a party. Pic/ mid-day
Nita Ambani, member of the International Olympic Committee (IOC) and Founder Chairperson, Reliance Foundation, has expressed desire to host Indian Super League (ISL) games in the Middle East and has urged major European clubs and brands to invest in the competition to benefit from the access it offers to an increasingly diverse sports market.
In an interview with Sportcal, she said: "I think it's (opportunities) for everyone. When we started the Indian Super League for football in 2014, we attracted international football players and we continue to have five of them in each team. We have a thriving sports goods industry, which exports nearly 60 per cent of its produce, so that is another interesting opportunity.
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