Updated On: 20 June, 2024 01:12 PM IST | Mumbai | mid-day online correspondent
As the Official Sponsor of Team India at the Paris Olympics 2024, Aditya Birla Capital aims to celebrate this spirit of sportsmanship and deepen its association in the field of sports

Representational Image (Pic: File Pic)
Aditya Birla Capital Limited, India’s leading financial services conglomerate and the holding company of the financial services businesses of the Aditya Birla Group, has announced its partnership with the Indian Olympic Association (“IOA”) as the Official Sponsor of Team India at the Paris Olympics 2024. This partnership underscores Aditya Birla Capital’s commitment to empowering individuals and communities, reflecting its core value proposition of ‘Enriching Lives. Winning as One’.
Aditya Birla Capital, with its legacy and values derived from the Aditya Birla Group, is a brand that resonates with Trust. As a trusted name in financial services industry, the company has been enriching the lives of millions of Indians by empowering them to transcend their financial goals and aspirations across different life stages. Sports has the unique power to impact changes across the world. In a country brimming with young sporting talent, Aditya Birla Capital recognizes the unifying power of sports.