Mumbai cricket 2.0: New MCA logo, digital strategy proposed
Updated On: 09 June, 2020 12:00 AM IST | | Harit N Joshi
MCA president Dr Vijay Patil proposes slew of digital reforms including a new logo to connect with younger, tech-savvy audience
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MCA president Dr Vijay Patil
Mumbai Cricket Association MCA president Dr Vijay Patil on Monday presented his views to his Apex Council members on how city cricket can connect with a younger, tech-savvy audience while proposing a slew of digital reforms, which include changing the red-lion Mumbai logo.
Taking cue from rebranding activities undertaken by the Marylebone Cricket Club MCC or cricket boards like New Zealand and Australia, Dr Patil suggested at Wankhede Stadium-s MCA Lounge the need to change in the logo. "Over the years, the strongest brand element for Mumbai cricket has been the blue and red lion. While it has been a great representation of the lion-hearted spirit of Mumbai cricket, the design style needs to be upscaled for screens and digital media where the young user is most likely to engage with us. The logo needs to be clean, modern and vibrant, something that represents the newer, younger and fresher outlook of Mumbai cricket," it was stated in the presentation.
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