India-Pakistan 2021 World Cup clash becomes most viewed T20I match: ICC

Cricket and sports fans across the world enjoyed unparalleled coverage of the ICC Mens T20 World Cup 2021 when the tournament returned after five years The pinnacle of the shortest format of the sport offered explosive cricket and entertainment for everyone and featured crickets biggest names and best teamsThe event the biggest ever cricket tournament to be staged in the UAE and Oman broke viewership records in several regions including garnering a record reach of television reach of 167 million and record consumption of 159 billion minutes in India on the Star India Network for the highlyanticipated IndiaPakistan clashThe encounter is now the most viewed T20I match in history exceeding the previous high of the IndiaWest Indies semifinal match from the 2016 edition of the ICC event held in India The overall TV consumption for the full tournament in India was recorded at 112 billion minutes despite Indias early exit from the tournament Viewership share amidst younger audiences in India children below the age of 15 was at a healthy 185 per cent at the back of a highly successful marketing campaign Live the Game targeting a younger demographicDigital consumption for the tournament saw explosive growth on Disney Hotstar in India adding significantly to the overall television viewership in the marketIn the UK viewership for the India v Pakistan match grew by 60 per cent on Sky UK whereas the overall viewership for the market went up by 7 per cent ICCs partnership with Facebook was a driver for the significant increase in video views with a total of 43 billion views across all channels for the tournament compared to 36 billion views which were garnered for the 2019 edition of the ICC Mens Cricket World CupThe consumption across ICCs digital assets also grew recording a total of 255 billion minutes ICCs social media channels also saw significant growth in the engagement at 618 million across those platforms which is a 28 per cent jump since the 2019 edition of the ICC Mens Cricket World CupICC CEO Geoff Allardice said We are pleased with these outstanding global viewership numbers that demonstrate the power of T20I cricket to attract a huge audience across the globe on linear and digital platforms It reinforces our belief that there is a significant opportunity and appetite to grow the game in our strategic growth markets including the USA so more fans can enjoy it more kids are inspired by it and sponsors and broadcasters want to be a part of itAlso Read Shreyas Iyer Ravindra Jadeja score halfcenturies as hosts reach dominant positionThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever