India-NZ final most watched across all series in ICC World Test Championship
Updated On: 28 July, 2021 12:32 PM IST | Dubai | ANI
The viewership was also impressive in New Zealand. Considering its small population and the inconvenient time of broadcast, over 200,000 people stayed up all night or woke up very early in the mornings to watch their team win the battle of attrition and lift the coveted Test Mace
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India skipper Virat Kohli and New Zealand skipper Kane Williamson. Pic/AFP
The India-New Zealand final in Southampton last month was the most-watched on average across all series that were part of the inaugural ICC World Test Championship (WTC), recording a total cumulative global dedicated audience of 177 million, with live viewership touching 130.6 million across 89 territories.
India contributed most of the audience with Star Sports and national broadcaster Doordarshan accounting for a whopping 94.6 per cent consumption of the intensely contested match that saw New Zealand complete an eight-wicket win on the Reserve Day, as per an ICC release. In addition to the English-language world feed, Star had produced local language feeds in Hindi, Tamil, Telugu and Kannada.
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