Full bounty: IPL media rights rake in Rs 48,390cr
Updated On: 15 June, 2022 07:32 AM IST | New Delhi | PTI
“I am thrilled to announce that STAR INDIA wins India TV rights with their bid of Rs 23,575 crores. The bid is a direct testimony to the BCCI’s organisational capabilities despite two pandemic years,” BCCI secretary Jay Shah tweeted
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BCCI secretary Jay Shah. Pic/Suresh Karkera
The BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of the sport, fetching an eye-popping Rs 48,390 crore through IPL media rights for a five-year period, starting 2023.
While Disney Star retained their Indian sub-continent TV rights by paying Rs 23,575 crore (Rs 57.5 crore per game), the most sought-after India digital rights deal was acquired for Rs 20,500 crore by the Reliance backed Viacom18, which also won the non-exclusive Package C by paying Rs 2,991 crore more.
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