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Trend in your bathroom

After a Spanish luxury fashion house presented towel as couture, and a Swedish home solutions company rolled out an affordable alternative, the tauliya is having a fashion moment

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Mid-day imagines the Mumbai version of the Balenciaga towel skirt but with a Kerala thorth bath towel knot. Illustration/Uday Mohite; Ikea made its own alternative with Vinarn (right)

Mid-day imagines the Mumbai version of the Balenciaga towel skirt but with a Kerala thorth bath towel knot. Illustration/Uday Mohite; Ikea made its own alternative with Vinarn (right)

Shweta ShiwareSigmund Freud may have been right all along. He argued that dreams could be our unconscious minds giving us a glimpse into our deepest, darkest fears and desires. Of all the insecurities crowding my teenage years, none has been as frightening as the one that concerns waking up in a cold sweat to realise, I was dreaming of having left my home without getting dressed out of the towel.

It turns out that the neuroses were not out of step. The Balenciaga towel skirt, showcased at the Spring 2024 Paris show, entered the popular lexicon earlier this year. It’s the work of Demna Gvasalia, the Spanish luxury brand’s creative director whose fashion holds up a mirror to what’s happening in the world, and this time, turned us directly to our own bathrooms. At first, the towel skirt seemed like another type of “stunt dressing” (a neologism that captures performative fashion) to get everyone talking.

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