This winter, Radio City initiates Ek Kapda Abhiyan in UP for the 2nd consecutive time, with an aim to spread warmth by distributing blankets and clothes to the underprivileged. This four-week long campaign kick-started on 20th December and asks listeners from Agra, Bareilly, Gorakhpur, Kanpur, Lucknow, Varanasi to come forward and help those living on the streets this winter season. In addition to the on-air outreach, Radio City has also partnered with various NGOs in these 6 cities to ensure the successful delivery of the donated clothes.