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Record-breaking election spending set to ignite rural demand, feel experts
Updated On: 05 May, 2024 09:38 AM IST | Kolkata | mid-day online correspondent
Industry leaders expect these will have a positive impact on the economy, especially in India`s countryside.
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As the Lok Sabha Elections 2024 begin, emphasis is focused not only on politics but also on how they will affect the economy, particularly in rural India. Experts are calling this election the most costly in Indian history, with an estimated cost of Rs 1.35 lakh crore, according to N Bhaskara Rao, who has been tracking election expenditures for 35 years.
A major chunk of this expenditure is expected to benefit India`s rural population, increasing sales and economic activity. In the 2019 Lok Sabha elections, over 35% of the money was given to campaigns and publicity, with the second greatest spending being towards payouts to voters through various means such as hiring personnel, purchasing campaign materials, and direct cash transfers, reported PTI.
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