Reliance Retail enters beauty segment with Tira; opens first store in Mumbai

Reliance Retail on Wednesday entered into the beauty space with the launch of Tira an omnichannel beauty retail platformThe countrys leading retailer will now compete with the brands like HULs Lakme Nykka Tata and LVMHs Sephora in Indias growing beauty and personal care marketplaceReliance Retail announced the launch of Tira an omnichannel beauty retail platform Along with the Tira app and website it also opened its flagship Tira store at Jio World Drive in Bandra Kurla Complex in MumbaiTira has the potential to scale up its stores across cities said industry sourcesAccording to the online market and consumer data platform Statista the Indian Beauty and Personal Care market amounts to USD 2723 billion in 2023 and 127 per cent of the total revenue will be generated through online salesReliance Retail Ventures Ltd Executive Director Isha Ambani said We are excited to bring the Tira experience to our Indian customers With Tira we aim to break down barriers in the beauty space and democratise beauty for consumers across segmentsOur vision for Tira is to be the leading beauty destination for accessible yet aspirational beauty one that is inclusive and one that harbours the mission of becoming the most loved beauty retailer in IndiaAlso readMumbai Illegal bike racing in Bandra cops book 82 people for betting and dangerous riding seize 48 bikesReliance Retail Ventures Ltd RRVL is the holding company of Reliance RetailTira which is an omnichannel retail concept offers a curated assortment of the best global and homegrown brandsBesides Tira stores will be a destination with a focus on curated services and the consumer experience provided by beauty advisorsThe unique store experience will feature the latest beauty tech tools such as virtual tryon to create customised looks and a skin analyser that will personalise and assist consumers to make purchasing decisions basis their needs In addition Tira stores will have dedicated gifting stations to personalise purchases the retailer saidTira will also be the first speciality beauty retailer in India to launch The Fragrance Finder which helps consumers match fragrances closest to their preferencesThe Tira store at Jio World Drive is spread across 4300 square feet and has been designed by Londonheadquartered innovation studio Dalziel amp PowRRVL is the holding company of all the retail companies of billionaire Mukesh Ambaniled Reliance Industries Ltd groupRRVL through its subsidiaries and affiliates operates an integrated omnichannel network of 17225 stores and digital commerce platforms across grocery consumer electronics fashion amp lifestyle and Pharma consumption baskets and has partnered with over 2 million merchants through its New Commerce initiativeRRVL had reported a consolidated turnover of Rs 199 lakh crore USD 263 billion for the year ended March 31 2022This story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever