Principles are important irrespective of the venue, Maharashtra Chief Minister Eknath Shinde said on Monday ahead of the Dussehra rally by his faction as he took a dig at his rival and Shiv Sena president Uddhav Thackeray.

He asserted that his faction`s event on October 5, to be held at the MMRDA ground in Bandra Kurla Complex (BKC), a business district in suburban Mumbai, will be a success as lakhs of people are expected to attend the rally.