It is heads and tales as Mumbai traffic cops are using Dussehra and the Raavan motif to espouse the message: wear a helmet. Today, Dussehra day, will see the launch of a 56-second film designed for social media, simply called #JustOneHead.

The movie

The film begins with ‘Raavan’ wearing his footwear, as he steps out of the house. A voice cautions, as he gets on to a bike: sambhal ke (be careful) and Raavan looks up reassuringly. Raavan, with his 10 heads, is astride a mo’ bike at a traffic signal when he encounters a man riding a scooter. This rider is not wearing a helmet, though the helmet is latched on near the pillion seat. Raavan looks at the rider and then at the helmet, as if asking why he has not worn it. The helmetless man replies with a wink. Raavan then says, chastising the man, “Arre murkh humare dus hain, aur tumhare? (Idiot, I have 10 heads, how many do you have?)”. Raavan laughs ominously, and rides off, leaving the man blinking in realisation. The film closes with the public announcement: ‘You have only one head. Wear a helmet.’