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Mumbai: Sign of the times
Updated On: 21 January, 2024 07:01 AM IST | Mumbai | Fiona Fernandez
Five years after steering the campaign that gave Mumbai its third UNESCO World Heritage Site inscription, SoBo’s citizen champions execute extensive signage plan to spotlight the Ensembles’ historic buildings
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Apoorva Iyengar maps the position on the gate of Art Deco building Parijat at Marine Drive where the UNESCO World Heritage Site plaque will be installed. Pics/Shadab Khan
"You need patience to drive a project of immense scale, diversity and one that involves both public and private owners,” Atul Kumar, founder trustee, Art Deco Mumbai (ADMT), admits while taking us across Fort, Churchgate and Marine Drive for a look at the ongoing heritage awareness initiative helmed by FORT (Federation of Residents’ Trust). This citizen-backed collective of stakeholders gifted Mumbai its third UNESCO World Heritage Site (WHS) in July 2018 that comprises the Victorian Gothic and Art Deco Ensembles.
Close to 110 installations, using 13 different signage and mounting types, have been executed as part of the Signage Management Plan, with the support of the Municipal Corporation of Greater Mumbai and the Mumbai Heritage Conservation Committee. You can spot the signs across residential buildings and familiar public structures in the heritage precinct. It is one thing to earn the inscription but another to continue to preserve it; in this case, this covers all 92 buildings that make up these two Ensembles.
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