The grimy Mahim Beach, one of the smaller and less glamorous cousins of Chowpatty and Juhu beaches, just got a Rs 4 crore, environment-friendly makeover, along with the city`s first 30-metre-tall beach watch-tower, making it a strong contender for tourists, BrihanMumbai Municipal Corporation (BMC) officials said here on Friday.

Tourism Minister Aditya Thackeray, in the presence of Mumbai Mayor Kishori Pednekar, Additional BMC Commissioner Dr Sanjeev Kumar and others, inaugurated the 200-metre long small beach spread across around 5,000 square metres, which had so long been virtually wasted as a permanent garbage dump.