Mumbai family sells buttermilk to raise money for charity

Updated On: 03 May, 2022 07:59 AM IST | Mumbai | Hemal Ashar

`It is the family’s philosophy to give at least 10 per cent of income back to society`

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Bhavana Vora’s (in blue kurti) smile says it all at project chaas in Vile Parle. Pic.Anurag Ahire

It was not April Fool but April Cool for the Vora family on April 1—the day the Vile Parle family started their month-long project of selling chaas or buttermilk, the go-to beverage for many Mumbaikars as it takes the sting out of summer, for a cause. The family will now donate the money, proceeds from selling a glass of chaas for Rs 2, to different sanatoriums which give accommodation to families of outstation cancer patients.

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Jimit Vora said, “We have done this earlier in pre-COVID times too and re-started it this year. It is our family’s philosophy to give at least 10 per cent of income back to society.” The Voras set up their chaas stall near their Vile Parle building. Jimit added, “We also placed a donation box next to the chaas stall in case anybody wants to donate something extra for the cause. We are close to the highway too, strategic placement, belief in the cause and our method, all combined to ensure there is a robust response to our effort.”

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