Wildlife trafficking is among the top illegal activities carried out globally and locally. It has been observed that when animals or articles derived from them are given price tags or their monetary value is declared in the mainstream or social media, it does more harm than good.

Advocate Pawan Satyaprakash Sharma, founder and president of Resqink Association for Wildlife Welfare (RAWW) and honorary wildlife warden, Thane district, Maharashtra forest department, has written a letter to the principal chief conservator of forests (wildlife) and chief wildlife warden, Maharashtra. He has sought certain guidelines to various investigating agencies and media so as to have certain regulations with regard to the disclosure of the commercial value of a species or articles derived from it while busting illegal wildlife trade.