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Here’s how Jalgaon has enticed its residents to come vote
Updated On: 07 May, 2024 07:30 AM IST | Mumbai | Rajendra B. Aklekar
Different methods were used to target different categories of people, from youth to first-time voters and women
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The paintings have been done to convey the importance of elections. Pics/Ashish Raje
From indulging in nail art to engaging with beauty salons, participating in weddings, touring colleges, and even embracing a mascot named Ekki, the Jalgaon district election office is omnipresent despite the blistering heat. Employing an innovative strategy to bolster voter turnout and awareness during the Lok Sabha elections, officials in Jalgaon district have embraced a data-centric approach to decipher and motivate voters to cast their votes at the polling stations.
In 2019, there was a 56.12 per cent turnout in Jalgaon and 61.40 per cent in Raver, lower than the numbers in 2014, when it was 58 per cent in Jalgaon and 63.48 per cent in Raver. The administration this time hopes to get to the root of the cause and increase the vote count in 2024.
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