Updated On: 11 May, 2024 05:48 AM IST | Mumbai | A Correspondent
The split in Shiv Sena and NCP has resulted in more business for traders selling campaign material in this Lok Sabha polls

A customer at Shri Ram Dresswala, Lalbaug
The ‘khichdi’ of Maharashtra politics may be baffling for the voters, but it has come as a blessing for traders selling campaign material for political parties and candidates. “The more the parties, the more things to sell and more profits,” said Narayan Chaudhary, owner of Shri Ram Dresswala in Lalbaug. The change in the parties has not impacted shopkeepers like him as much, who sell flags, scarves, and caps with political party symbols and names. “The cloth has the colors they are associated with. Symbols and colors do not change often,” he said.
In today’s landscape, where there are two NCPs and two Shiv Senas, those items with photos were at a loss, “But those were very few of them and now there are machines that can rectify it.” Chaudhary opened his shop in 2004; five years later he started keeping political wares, mimicking his neighbouring shop, Parekh Brothers. “He is the guru of it. We came after him,” he said.