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Brand associated with matrimonial matchmaking launches app for gay community
Updated On: 07 September, 2022 08:28 AM IST | Mumbai | Hemal Ashar
Arjun Bhatia, chief marketing officer of Matrimony.com, said, `The LGBTQIA+ community has been largely underserved, and we wanted to start a safe and trusted platform for them`
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Ashish and Inder, There are over 45-plus gender identities, 122-plus orientation tags and 48-plus pronouns included in the app
A desi company called Matrimony.com, which manages different matrimony brands and matchmaking services, has given a shout out to the queer community. The company has launched a matchmaking app called RainbowLuv to help them find, “serious and meaningful relationships,” said a spokesperson at the launch held at a Colaba hotel on Monday. There are over 45-plus gender identities, 122-plus orientation tags and 48-plus pronouns included in the app, now available for download on Apple App Store and Google Play Store.
Arjun Bhatia, chief marketing officer of Matrimony.com, said, “The LGBTQIA+ community has been largely underserved, and we wanted to start a safe and trusted platform for them.” Said Bhatia, “There are certain apps available in the market for the LGBT community but many are for casual hook-ups. Here, we focus on serious relationships. There are at least three layers of security including features like ‘report abuse’ within the app. This is an indicator that intent and motive is important, not just while registering but when using the app too.”
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