Updated On: 05 October, 2023 07:48 AM IST | Mumbai | Shweta Shiware
A new photo exhibition that begins tomorrow tells the inspiring stories of 13 non-Instagram influencers and the Parsi Garas they wore

Based in New Delhi, sisters Dr Niloufer Shroff, Rukshana Shroff and Dr Shernaz Cama run the UNESCO Parzor Foundation that works toward preserving Zoroastrian community and culture. “Famously known as ‘the Sethna sisters’, they have guided and helped my research in Parsi Gara embroidery,” says Ashdeen Lilaowala. Pics Courtesy/Rema Chaudhary
Kerman Mehta, pianist and social worker, emerges from the photograph seated, hands clasped, facing us. A lick of sunbeams gently dabs the Art Deco side-table hooded in net linen that sits at her elbow. Her face fills the frame and her dappled skin is a landscape of lived experience. And there, seated right next to Mehta in her New Delhi home, you have Maggy, holding our gaze with her slight head tilt. Is Maggy posing, or just caught unaware by the camera? Or is Maggy being Maggy?
In another portrait, entrepreneur Shernaz Lilaowala is reclining on a bed sheathed in a floral block print design at her Godrej Baug home in Mumbai. She is captured in an in-between close-angle moment — part posed, part candid. Her silver bob framing deep, endless concentric circles of eyes; searching, wondering and staring somehow both at us and into the abyss. “This portrait of my mom really captures her elegance,” says her proud son, Ashdeen Lilaowala who is also the designer behind the namesake label founded in 2013. Inspired by centuries of Oriental and Persian hand-embroidery craft traditions, the label is known for fusing the traditional Parsi Gara aesthetic with a contemporary look.