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Filmmaker Taufiq Khan's new music video enhances the aesthetics of Mumbai
Updated On: 11 October, 2023 07:55 AM IST | Mumbai | Devanshi Doshi
A new music video that was recently launched by a city-based independent creator attempts to take a detour from the regular fare by focusing on visually-impactful storytelling and music that instantly gets you grooving
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The VFX-heavy music video was primarily shot at Ballard Estate to add to its visual appeal. Pics Courtesy/YouTube
It’s a world of digital aesthetics out there, and to claim his share in it, 29-year-old Taufiq Khan launched his production company Wolf Bread with an eight-minute-long music video last Sunday. Shot at SoBo’s Ballard Estate, this debut project rightly spells out the motto behind the start-up, “Making everything visually appealing,” Khan announces.
A pack of dogs including a golden retriever, shih-tzu and beagle take centre stage, as they lead us into the well-planned heritage district of Mumbai. The video breaks away from the browns of the city as we’re introduced to a sudden burst of contrasting vibrant colours in a restaurant set-up — and from that point on, the video is an audio-visual treat. Written and directed by Khan, this video was the result of nearly three years of brainstorming, with a team of over 300, and features debut of pop-music singer, Tokioplaza.
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