Why is glutathione gaining popularity amongst new-age brides?

Updated On: 21 August, 2023 07:50 AM IST | Mumbai | Pooja Patel

The recent talk in a web series about the use of glutathione to lighten a bride’s skin colour has raised concerns about its unsupervised use; and why colourism still haunts us

Listen to this article :

Glutathione is now available not only as part of skin treatments and procedures, but also in the form of pills and creams

We live in an age of evolving beauty standards and accelerated advancements in cosmetic treatments. And there’s been a significant increase in the interest and demand for skin-lightening procedures. Such treatments are the most sought-after, especially by women who are about to get married. Countless procedures that essentially have invasive treatments to ‘tone down’ the bride-to-be’s skin colour, are packaged as beauty treatments to make the woman look ‘fresh’.

The latest in this fairness-chasing market is the glutathione therapy and pills that are being touted as a skin-lightening solution. This has been the talk of the town ever since it was shown on the popular web series, Made in Heaven. In the first episode, the makers have shown the pitfalls of undergoing such procedures at the hands of untrained salon and spa workers, instead of consulting certified dermatologists. This bride-to-be character Sarina, after taking glutathione tablets, which her mother calls ‘just an antioxidant’, breaks into rashes and hives. All done, to make a dark-skinned bride look a tad fairer.

A still from the web series Made in Heaven. Pic Courtesy/Instagram