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Shopping meets storytelling with this new AI start-up
Updated On: 26 July, 2024 10:29 AM IST | Mumbai | Devanshi Doshi
A start-up is using AI to reimagine online shopping through storytelling, while also aiming to reduce returns of apparel. We test it out on a smartphone
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Co-founder Roshan Raju demonstrates how his sizing product can be used on a smartphone globally
With denims getting wider and T-shirts becoming baggier, Gen-Z fashion is known to prioritise comfort, community-building, and sustainability. The generation born into a digital world thrives on e-shopping. But often, it takes one click on the ‘return’ option to send their sustainability goals down the drain, in a landfill.
Reports claim that over five billion pounds of waste is generated through returns. The problem, Roshan Raju, co-founder of start-up Imersive, believes is usually with sizing. “Brands lose over $200 billion on returns [of apparel] annually. Of this, 66 per cent returns are related to sizing concerns,” shares the Chennai-based 26-year-old, who is working on reimagining e-commerce through Augmented Reality (AR), WebXR, and Artificial Intelligence (AI). Of the three products released since the company’s inception in July last year, the most recent one provides a solution to reduce returns caused by sizing, while also enhancing and gamifying the overall online shopping experience.
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