Updated On: 07 August, 2023 08:06 AM IST | Mumbai | Pooja Patel
In light of the recent hospitalisation of a woman who followed an unrealistic fitness challenge and the death of an influencer who preached extreme diet; we speak to experts who tell us the dangers of hopping on to social media trends and following unsupervised dietary plans

Michelle Fairburn, a Toronto-based real estate agent and mother had to be hospitalised after following the ‘The 75 Hard Challenge’ on Tik-tok. She was diagnosed with water poisoning, a life-threatening condition caused by consuming excessive amounts of water. Illustration/Uday Mohite
In the world of social media, almost every other day new health fads, diet plans and fitness challenges are shared that are propagated as fun, interesting or new. Such fads get more popularised when social media influencers promote them among their millions of followers with gusto and confidence. But what people (influencers and followers) don’t take into account, are the risk factors.
Take for example Michelle Fairburn, a Toronto-based real estate agent and mother, who had to seek medical help taking a Tik-tok challenge called The 75 Hard Challenge. This infamous challenge requires a person to follow a strict diet (no cheat meals), work out rigorously twice a day, drink roughly four litres of water daily, read 10 pages of a non-fiction book and take a progress photo every day.