Updated On: 09 August, 2023 07:56 AM IST | Mumbai | Devanshi Doshi
A new app launched by city-based Siddhant Aurora targets colleges with the aim to enhance campus life and help students bond with likeminded people. Here’s our report card to see if it’s college-cool or not

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It’s common to hear how friendships that begin in school and college are the ones that last a lifetime. But in a generation that has grown up primarily communicating via social media, where does one begin in the ocean of faces and content available online, that more often than not intimidates, or makes one feel lost? How do you find what one would call ‘my people’ or ‘chosen family’ on your campus?
Ironically, while scrolling through Instagram a few months ago, this writer landed upon a probable answer to these questions — another social media app, Oodle, that promised a never-before-like experience to students. We were tempted to write it off as another experiment; yet another copy of other giant online platforms with minor tweaks. But we reached out to 26-year-old founder Siddhant Aurora out of curiosity. We were told that the app was still in its beta mode. “It was created while keeping in mind the increase in loneliness among teenagers these days,” Aurora had told us over a phone call then, adding that the same will launch in Mumbai’s colleges soon.