Updated On: 06 May, 2019 08:08 AM IST | Mumbai | Dhara Vora Sabhnani
Thirty-five years after it set up its first outpost in Juhu, an iconic ice cream brand has launched its first live ice cream parlour a stone's throw away

Roasted almond, Sweet lime, Chocobite, Tender coconut and Tadgola sundae
As kids, we had a tradition of parcelling ice cream from the famous Naturals for cousins who would come to the city from Delhi, which continued till the chain opened stores in the capital. Such is the popularity of the "Ice cream from Juhu Scheme", that our summers would be incomplete without scoops of their tender coconut flavour, which remains a favourite.
In February this year, the brand, which is known for its milky creations, celebrated its 35th anniversary, and with it, announced the launch of a new concept, Naturals Now (NN). Started by Raghunandan Kamath, its second innings is being spearheaded by his sons Srinivas and Siddhant. NN offers a live ice cream counter, where you can see the dessert freshly churned in front of you. They offer a large, garden-style, open-air seating area, which is a hit among kids whom we watch play hide and seek while downing scoops, when we visit their new outlet, located in the same lane as the original store, on a Friday night. It helps that the staff is warm and welcoming.