World Cup 2023: Cricket fans secure hospital beds amid surging hotel prices
Updated On: 30 August, 2023 01:06 PM IST | Mumbai | Ainie Rizvi
Cricket mania goes one notch higher as fans turn to hospital beds as a unique solution to price surges at renowned hotel properties in World Cup host cities. Experts delve into the impact of sports on local tourism and the Indian hospitality sector
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Fans book hospital beds as hotel tariffs reach new heights ahead of India-Pakistan clash in Ahmedabad. Image Courtesy: iStock
A monumental "Clash of Titans" is on the horizon in India. The highly anticipated World Cup 2023 match between India and Pakistan is set to take place at the Narendra Modi Stadium in Ahmedabad on October 15. Ever since the match date was announced, the hospitality and related sectors have dived into a frenzy. As the demand for accommodations in the host cities surged, an exponential increase in hotel prices followed suit.
The pan-India hotel chain – Lemon Tree which usually fares around Rs 10,000/day for a room is priced at a whopping Rs 86,831 in Ahmedabad around the match dates October 14-15. What is the rationale behind this, we inquire? Findings from a recent study by the online travel agency Agoda revealed a colossal 1702 per cent increase in searches for accommodations in Ahmedabad.
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