Lok Saba Elections 2024 have impacted dating choices of Indian daters: Study

The convergence of politics and dating has become increasingly evident especially during this Lok Sabha Election 2024 A survey conducted by one of Indias online dating app QuackQuack studies the effects of the election on Indian daters and how it influences peoples dating patternsThe desi dating app observed the activities and interactions of users and ran a poll among 11000 Indian youth to explore the influence of politics on matches traffic patterns on the app during voting days and the surge in electionsrelated discussionsThe participants ranging from 18 to 35 came from Tier 1 2 and 3 cities and were mostly students IT professionals healthcare workers engineers sales and marketing experts teachers individuals in the beauty industry financial services and homemakersQuackQuacks founder and CEO Ravi Mittal commented on the survey We have started seeing new trends on our app since the start of this years elections The understanding and impact of politics among Indian youth are very prominent in fact theres a notable difference in traffic on the app on polling days In the past month the most used words among users of our app have been vote elections and development This awareness among youth is a welcome changeChanging social dynamicsIn recent years especially in 2024 there has been a noticeable shift in the political awareness among the young daters of India QuackQuack observations show an almost 35 per cent increase in electionsrelated discussions in 2024 compared to the past five years17 per cent of the apps users between 18 and 28 revealed unmatching due to arguments around ideologies This trend reflects a broad cultural shift where politics is not just a background noise but is constantly becoming one of the major topics of discussion among online datersShaping dating preferencesWhile the common idea is that love and politics dont go hand in hand the current trend among QuackQuack users begs to differ it shows that political belief has started to play a significant role in shaping a relationship 1 per cent of daters above 30 say that their matchs stand on politics or in the case of a difference in political opinion gives a new and clear perspective and helps in forming an opinion about the personQuackQuacks survey also suggests that people with similar political outlooks tend to match and importantly stick together longer than people with stark political differencesTraffic on polling daysThe apps user engagement data shows that polling days in a particular city recorded a noticeable dip in logins and a comparatively lower engagement among users The data backed by survey responses indicate that users were invested in casting their votes and spent more time focusing on electionrelated updates This new trend shows a heightened sense of responsibility for their civic duties and interest in the electoral processIncreased messaging postpolling dayHowever the number rose significantly the day after with a marked increase in interactions among users 15 per cent of the respondents from both metros suburbs and rural areas confirmed that the conversation primarily revolved around the political situation voting experience and their expectations from the electionsQuackQuack says the postvoting spike in messages shows the influence of elections even on dating where it has begun to act as a catalyst for match interactions Politics has become a focal point of conversation and more people are eager to share their views and debate the outcome