On World Sleep Day 2024, Wakefit.co, one of India’s D2C sleep and home solutions providers, urges people to go #BackToSleep. Why? Turns out the revelations unearthed in the 7th edition of its Great Indian Sleep Scorecard (GISS) 2024 point to alarming indications of deteriorating sleep quality across the country.

The report revealed that in 2024, 58 per cent of Indians went to bed after 11 pm. Concurrently, the report also indicated that close to half of India woke up feeling tired in the mornings. Moreover, 88 per cent of people wake up multiple times during the night, while 1 in 4 Indians believe they have insomnia given their inability to sleep well. Prevalence of digital exposure as well as rising stress levels seem to enhance India’s sleep woes, Social media and OTT emerged as the top reasons for 54 per cent of Indians staying up beyond the ideal bedtime, and a whopping 88 per cent reported using their phones just before bedtime. Additionally, over 30 per cent of people stay up worrying about their future late at night. Interestingly, while 31 per cent of India believe that a better mattress and consistent sleep routine will help improve the quality of sleep, another 38 per cent believe that avoiding digital devices will do the trick.