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Awareness campaign urging India’s youth to donate blood using a unique approach
Updated On: 29 November, 2023 06:16 PM IST | Mumbai | mid-day online correspondent
India has an eligible donor population of 402 million, yet it falls short of meeting the WHO’s minimum recommendation of 1 per cent of the population donating blood
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Image for representational purposes only. Photo Courtesy: iStock
While India has progressed considerably, there is still a gap in the country’s requirement of blood supply. As per current statistics, India requires an annual average of 14.6 million blood units, but there is a consistent shortfall of roughly one million units annually . Addressing this, global healthcare leader Abbott has extended its worldwide donor recruitment campaign, ‘BETHE1,’ and launched the first-ever donor campaign song, ‘Give Blood. Get Good Vibes.’ This song aims to inspire Indian youth to donate blood, making blood donation a contemporary, compelling approach to building a healthier India. The vocals are by Tamojit Chatterjee, aka MC Headshot, an Indian hip-hop artist, rapper, lyricist, and stage performer.
Talking about this initiative, MC Headshot said, “I am proud to be a part of this campaign as it aims to help address a very real-life challenge. I hope that all the young people out there will become aware that they can make a difference. If you are healthy and able to donate, I urge you to do so and help save lives”.
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