People`s everyday pleasures, such as listening to music and drinking coffee, can impact a person`s brain activity in ways that improve cognitive performance, including tasks requiring concentration and memory, a new study has shown.

This is the finding of a new US-based NYU Tandon School of Engineering study involving MINDWATCH, a revolutionary brain-monitoring technology. MINDWATCH is an algorithm that analyses a person`s brain activity from data collected via any wearable device that can monitor electrodermal activity (EDA).