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People more likely to choose price over health: Study
Updated On: 12 June, 2023 11:04 PM IST | London | IANS
The study reveals that when you give food consumers temporary incentives to buy healthier foods, they will likely choose those healthier foods
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Image for representational purposes only. Photo Courtesy: iStock
When faced with a choice, lower prices or healthier foods, people are more likely to choose lower prices, according to a new study of food consumer shopping behaviours.
The study, published in the journal Marketing Science, found that when you give food consumers temporary incentives to buy healthier foods, they will likely choose those healthier foods.
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