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72 per cent of Indians confess to snacking more when they are happy: Report
Updated On: 20 March, 2023 09:47 AM IST | New Delhi | IANS
Amongst cities, people from Delhi, Chennai, Hyderabad, and Kolkata, snack more when they are happy. With Delhi topping the list at 81 per cent, followed by Chennai and Hyderabad at 77 per cent each, and Kolkata at 75 per cent
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Every year, International Day of Happiness is celebrated on March 20. Image for representational purpose only. Photo Courtesy: istock
Many of us consume food depending on our state of mind and that is reflected when we rely on comfort food when we are stressed but it is also apparently the other way around.
Calling for happiness to be given greater priority, ahead of International Day of Happiness, `STTEM - Safety, Technology, Taste, Ease & Mood Uplifter` - The India Snacking Report (Volume I) by Godrej Yummiez, reveals that 72 per cent Indians confessed to snacking more when they are happy, highlighting how snacking is perceived as a mood uplifter. Amongst those who connect snacking with their mood, 70 per cent of Indians feel satisfied, happy, and excited after consuming snacks.
When compared across regions, the report highlights that Eastern India showed the maximum skew with 75 per cent of its citizens snacking more when they are happy. North, West, and South India showed near similar levels of emotions scoring 72 per cent, 67 per cent, and 74 per cent respectively. The above findings get even more corroborated when looked at across cities.
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