Updated On: 14 January, 2024 07:18 AM IST | New Delhi | IANS
The hallmark lies in the vibrant colours and heavy zari work, where silver threads dipped in gold create enchanting designs

AI-generated image for representational purposes only
Pongal, a harvest festival celebrated with joy and fervour, holds profound cultural and agricultural significance. Marking the transition from the winter solstice to longer days, Pongal symbolizes the onset of the harvest season. Families come together to partake in rituals, cook the traditional Pongal dish, and celebrate the abundance of the harvest.
Pongal is a beautiful convergence of cultural traditions and celebrations. Beyond the aroma of freshly harvested crops and the rhythmic beats of festive drums, lies a world of fashion that seamlessly blends heritage with contemporary allure. Pongal, a time to express gratitude and revel in joy, becomes the perfect stage to showcase fashion-forward styles that mirror the richness of South Indian culture.