Opulent, positive tones that provide sense of hope, luxury defining this season
Updated On: 03 October, 2022 12:18 PM IST | New Delhi | IANS
According to the forecast, the season will be characterised by opulent and positive tones that provide a sense of hope and luxury for trying circumstances
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Image for representational purpose only. Photo Courtesy: istock
The festive season brings with lots of food, culture and traditions but with that it also brings along fashion and a lot of shopping that happens for new clothes as people hop on to the latest trends and a new report highlights some of them that are being seen this season.
During Navratri the country is awash in a riot of colours and celebrations. Although each Indian state celebrates the occasion differently and wears different festive attire, all states are united by the shopping frenzy. As a result, the start of the holiday season in India coincides with the start of the shopping season. According to data intelligence company insights, consumers tend to shop more during the holiday season than the rest of the year. It was also revealed that consumers plan to shop more this holiday season than last year, with one of the reasons being a desire to make up for the time lost during the several lockdowns over the last two years.
According to Resha Mandi, India`s largest farm-to-fashion digital ecosystem for natural fibres, the main emotion among the populace is a desire for calm and stability mixed with a sense of excitement and celebration as markets open and economies recover. On the other hand, as India enters festival season, there is a renewed optimism and vibrancy in the air, which correlates directly to feel-good and opulent attire.
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