How this women-led Ahmedabad brand is giving khadi a stylish upgrade
Updated On: 18 February, 2022 11:45 AM IST | Mumbai | Chirantana Bhatt
As more people look for sustainable fashion options, Om for Khadi, founded by Meeta Manglani and Pooja Kapoor, has been weaving the historical fabric khadi into everything from evening gowns to bedsheets and gift hampers
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Two women from Ahmedabad, Meeta Manglani and Pooja Kapoor are redefining khadi with their venture, Om for Khadi.. Photo Courtesy: Om for Khadi
Khadi – the word reminds us of Mahatma Gandhi. He made us realise that khadi was not just some homespun cloth but a revolutionary idea, a symbol of self-respect and self-reliance. We are aware of the role khadi played in the Swadeshi Movement but with changing times, although khadi was considered important, it never became everyone’s choice. Can you imagine wearing a khadi lehenga for a wedding or a khadi evening gown for a cocktail party or gifting a Diwali hamper that has khadi products? Two women from Ahmedabad, Meeta Manglani and Pooja Kapoor are redefining khadi with their venture, Om for Khadi.
A boutique in Ahmedabad’s Gulbai Tekra has an interesting display of khadi products. In a time when we all are concerned about the environment and climate change – fast fashion also becomes a questionable choice and so we must look towards khadi – our very own sustainable fabric. Om for Khadi has reimagined this historical fabric for a number of modern uses – as party wear, wedding attires, suits, kaftans, evening gowns, bed sheets, table runners, table mats, and even curtains.
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