Different skins call for different cures, time to end blackmail marketing
Updated On: 27 July, 2023 03:21 PM IST | Mumbai | Ainie Rizvi
New-age beauty brands are resorting to transparent marketing as different skins call for different cures. Beauty brands are smashing conventional marketing standards to inform customers and not enable trigger purchases
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The sad reality in the marketing of beauty brands is that they tend to exploit insecurities to trigger purchases. Image Courtesy: iStock
When it came to beauty advertisements on television, the message was always the same: A girl walks into an interview. Gets rejected by grim management for being ‘non-attractive’. Cut to her using a life-changing skin cream. And voila! She is ready to ace every interview in life.
After watching such advertisements, even an alien would be brainwashed to believe that fairness creams can land them a job. The idea being promoted here is that women seek nothing less than a genie who can magically transform them into Greek goddesses. While the reality is that most people just need a confidence boost to help them look and feel better.
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