Updated On: 20 January, 2023 02:41 PM IST | New Delhi | IANS
Preloved fashion as a concept is increasingly finding value in the hearts of consumers, particularly with millennial and Gen Z shoppers who believe in making mindful investments in fashion, now, more than ever

Katrina Kaif. Pic/Yogen Shah
Actor and entrepreneur Katrina Kaif is all set to make a coveted selection of hand-picked pieces from her wardrobe available to the public for purchase for the first time, exclusively on Saritoria.
Known for her distinct style, and for bringing her best to every role she takes on, Katrina will be among the first celebrities in India to be part of a pre-loved revolution at a global scale, allowing consumers to browse and shop one-of-a-kind items from her closet, to promote sustainability. The proceeds from the sale of Kaif`s outfits will be contributed to Mountain View School in Madurai, an institution dedicated to the education of lesser privileged children, founded and run by her mother.