Gap collaborates with Mattel to launch Barbie-inspired apparel collection
Updated On: 10 July, 2023 09:10 AM IST | Mumbai | mid-day online correspondent
The collection which has launched, ahead of the worldwide release of Barbie on July 21, starring Margot Robbie and Ryan Gosling, includes tees, skirts, logo hoodies, denim and button-downs
Listen to this article :
In India, the collection hits Gap stores across the country on July 21. Photo Courtesy: Gap
American lifestyle brand Gap collaborates with multinational toy company Mattel, Inc., inspired by its portfolio of brands that include Barbie, to launch a Barbie-inspired apparel collection, ahead of the worldwide release of Barbie on July 21, directed by Greta Gerwig, starring Margot Robbie as Barbie, and Ryan Gosling as Ken.
Ever since the film was announced, there has been a buzz around it especially for 90s kids, who have grown up with the Barbie dolls, that became an important part of their childhood, not only playing with them but also knowing every character, that invokes nostalgia.
Gap x Mattel product drop will be the Gap x Barbie collection, which includes tees, skirts, logo hoodies, denim and button-downs – all designed on Gap’s product icons featuring classic Barbie® branding and Gap’s signature arch typeface. Starting May 23, the Gap x Barbie collection will be available for the entire family to shop on the official website around the world, and in select Gap stores globally, with select styles offered through Mattel Creations, Mattel’s collector and direct-to-consumer platform. In India, the collection hits Gap stores across the country on July 21.
Trending Stories
Latest Photos
Latest Videos
Latest Web Stories
ADVERTISEMENT
Mid-Day Fast
ADVERTISEMENT
ADVERTISEMENT