Fashion weeks are like a well-planned fantasy: Influencer Masoom Minawala
Updated On: 24 March, 2022 10:57 AM IST | Mumbai | Maitrai Agarwal
Indian content creator and fashion influencer Masoom Minawala offers us a sneak peek behind the glamorous world of fashion weeks, and speaks of upcoming trends, diversity, and making an impact
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Masoom poses before attending the Christian Louboutin show at Paris Fashion Week 2022. Photo courtesy/Masoom Minawala
Nobody in their right mind would dare to understate the influence of influencers today. Be it fashion or fitness, they are everywhere—telling us what to eat, where to go, and of course what to wear. Beyond the complicated ever-changing algorithms of social media applications like Instagram, to most of us regular folk, it is something deeper that resonates with us. Maybe we are fond of their aesthetic, or how relatable their content seems to be.
Influencers like Masoom Minawala know how to walk the fine line where she creates engaging content that creates value for the global and indie brands she partners with, and her audience of over a million followers. Minawala has been blogging since 2010, and has been among the few Indian faces to work extensively with international luxury brands like Hermes, Louis Vuitton, Christian Louboutin, and Dior, and has become a regular attendee at Paris Fashion Week. She recently became the first Indian social media content creator to walk the runway as the show stopper for designer Vaishali S at Milan Fashion Week. We speak to her about what happens behind the most glamorous closed doors, upcoming trends for the season, diversity, and how she uses her influence to create an impact.
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