Updated On: 19 April, 2024 06:20 PM IST | Mumbai | mid-day online correspondent
The campaign concept for `The New Man` celebrates the modern gentleman as a connoisseur of life`s pleasures—a lover of art, culture, and indulgence. The modern man`s allure extends far beyond his attire

The campaign celebrates the diverse expressions of being a man of today, inviting individuals to embrace their authentic selves. Image courtesy: Tarun Tahiliani
Designer Tarun Tahiliani launches his latest campaign, `The New Man” which marks a significant departure from conventional menswear narratives, embracing confidence and individuality as timeless virtues of masculinity.
`The New Man` is a symbol of the modern age, fearlessly embracing heritage while boldly stepping into the future. Through this campaign, Tarun Tahiliani redefines luxury, style, and attention to detail, crafting a wardrobe that reflects the multifaceted persona of today`s discerning gentleman.