AIFF's new power play: Performax named official sponsor for Indian football team
Updated On: 07 September, 2023 02:17 PM IST | Mumbai | mid-day online correspondent
Performax, a high-performance and technically advanced sportswear brand from Reliance Retail’s wide-ranging fashion and lifestyle portfolio, has partnered with the All India Football Federation (AIFF) to become the official kit and merchandise sponsor of the Indian football team
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Image Courtesy: Reliance
The multi-year partnership will not only give Performax, a leading homegrown sportswear brand, exclusive rights to manufacture kits across all formats of the game but will also make it the sole supplier for all match, travel and training wear for the AIFF, including men’s, women`s and youth teams. In addition, as the merchandise sponsor, Performax will also hold the rights to manufacture and retail these products.
The Blue Tigers will debut the striking new kit during the 49th King’s Cup 2023 being held in Thailand between September 7 and 10. Team India is set to kick off the tournament by taking on Iraq today. Speaking on the partnership, Akhilesh Prasad, President & CEO, Reliance Retail – Fashion & Lifestyle, said, “We are very happy to announce our association with AIFF.
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