Shah Rukh Khan, Alia Bhatt come together for a lifestyle brand
Updated On: 25 August, 2023 08:26 AM IST | New Delhi | IANS
Alia Bhatt and Shah Rukh Khan’s charm, elegance, and modern outlook perfectly resonate with the brand`s ethos of seamless living
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Bollywood stars Alia Bhatt and Shah Rukh Khan unveiled D`Decor`s soft furnishing brand ‘FabriCare - High Performance Fabrics. In a brand film that embodies the essence of "Beauty that needs no protection", against the backdrop of an exquisitely designed home, the film unfolds a captivating narrative wherein the beauty of the environment is jeopardised by unforeseen visitors. Through a seamless fusion of action and entertainment, FabriCare brings Alia Bhatt and Shah Rukh Khan together, adding a touch of their signature charm to the narrative.
The brand sets a new benchmark in the realm of soft furnishings, as a result of years of research and dedication, combining functional brilliance with aesthetic allure. Speaking about the campaign, Nikita Desai - VP - Strategy, Brand and Business Excellence says “Consumers’ experience with curtain and upholstery in their homes is filled with anxiety arising from the fear of tarnishing their furnishings. The key insight that the FabriCare campaign rests on is ‘Beautiful things do not need to be fragile and achieving strength and beauty if made possible will liberate the consumer from restrictions.’ This insight led to a creative thought ‘Don’t Handle with Care’ - a call to our consumers to live carefree within their homes with FabriCare!”
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