Radio City launches new youthful version of ‘Rag Rag Mein Daude City’ jingle
Updated On: 12 June, 2023 04:17 PM IST | Mumbai | mid-day online correspondent
The jingle, which was recently unveiled in Dubai at the Radio City Business Titans event, has been sung by Indian singers Nikhita Gandhi, and Divya Kumar, who have added a unique and energetic touch with their versatile vocal styles and remarkable voices
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Popularly known to understand the pulse of its ever-evolving audience, the radio station crafted the new music to cater to the young and vivacious Gen-Z audience who sought coolness quotient in their experiences. Image for representational purpose only. Photo Courtesy: istock
Radio City has launched a one-of-its-kind modern version of ‘Rag Rag Mein Daude City’ #CityKiNayiVibe. The peppy new track has an irresistible beat that is set to enthrall audiences, especially the vibrant and spirited ‘Gen-Z’ generation. The grand unveiling took place in Dubai, coinciding with the esteemed Radio City Business Titans event from June 9 - June 11. The youthful new jingle was launched during the gala evening on June 10 by Bollywood celebrities Suniel Shetty, Karishma Tanna, Kainaat Arora, and Nimrat Kaur.
Popularly known to understand the pulse of its ever-evolving audience, the radio station crafted the new music to cater to the young and vivacious Gen-Z audience who sought coolness quotient in their experiences. The newly launched jingle has been designed to give the radio station a young, lively, and fun-filled vibe that will strike a perfect chord with the audience across 39 markets. With amazing energy, contemporary sound, and an undeniable fun factor, the jingle promises to create an engaging and buoyant atmosphere. The new MOGO of Radio City is playful and will linger in the audiences’ minds for a long time.
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